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Lululemon and John Galt

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Who is John Galt?  This question appears many times in Ayn Rand’s classic 1957 novel, “Atlas Shrugged ,” and, curiously, it also appears on the side of Lululemon shopping bags.

You might be wondering why a company that makes yoga clothing has chosen a legendary literary character’s name to adorn the side of our bags. lululemon’s founder, Chip Wilson, first read this book when he was eighteen years old working away from home. Only later, looking back, did he realize the impact the book’s ideology had on his quest to elevate the world from mediocrity to greatness (it is not coincidental that this is lululemon’s company vision).

The world from mediocrity to greatness

In “Atlas Shrugged,” Ayn Rand describes a society where people work and reside in government-controlled environments that are tightly regimented. Without realizing it, this control created a society of mediocrity; propagating a cycle of listless, uninspired existing as opposed to living.In the book, John Galt encouraged all of the world’s innovators and intelligent minds to go on strike from the increasingly controlling government in order to create a vacuum of brilliance, proving that independent creativity and free-will is critical for quality of life.  Should we consider the same in 2011/2012?


Written by opinionoregon

November 7, 2011 at 7:17 pm

2 Responses

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    Elektrische Zahnbuerste

    December 2, 2011 at 6:40 am

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    Elektrische Zahnbuerste

    December 2, 2011 at 6:46 pm

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